Mass coverage is also known as intensive distribution as the name suggests in this level of distribution coverage the product is distributed to nearly all the locations where that type of product is sold. Intensive distribution is a marketing strategy that places products in many retail stores in many regions manufacturers use an intensive distribution strategy with products that need to be. Firms can opt for intensive, selective, and exclusive strategies selective distribution focuses on utilizing fewer channels to maintain a higher level of strategic control, but still pursues high volume within those select channels generally speaking, there are three ways to frame the distribution intensity decision: intensive. See what is intensive selective and exclusive distribution list of related videos of what is intensive selective and exclusive distribution in this channel : what is intensive selective and. Distribution intensity the level of availability (intensive, selective or exclusive) selected for a particular product by the marketer the level of intensity chosen will depend upon factors such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user.
The three levels of distribution intensity are intensive, selective and exclusive intensive distribution intensive distribution (also called mass distribution) is where a company supplies their product to all markets (essentially they are found everywhere. Decide which distribution intensity level: intensive, selective, or exclusive, is used for the following products, and describe why that particular distribution level is important in addition, determine and diagram the channel structure of each. Decide which distribution intensity level – intensive, selective, or exclusive – is used for the following products, and why piaget watches, land rover sport utility vehicles, m & m’s, special edition barbie dolls, crest toothpaste. Decide which distribution intensity level (intensive, selective, or exclusive) is used for the following products and why: piaget watches, land rover sport utility vehicles, m & m’s, special edition barbie dolls, crest toothpaste.
Channels of distribution firm, brand, and product line objectives firm level objectives : it is not enough to simply state a firm’s goal as maximizing the present value of total profit since this does not differentiate it from other firms and says nothing about how this objective is to be achieved. Channel levels andintensive, selective, exclusive distribution mital patel fall, 2008 intensive, selective or exclusive distribution this product is exclusive distribution value to marketer: channel levels and intensive, selective, exclusive distribution. There are three main types of distribution strategies―intensive, selective, and exclusive strategies the paragraphs below will explain the characteristics of the intensive distribution strategy along with its pros and cons. The three levels of distribution intensity are intensive, selective and exclusive intensive distribution intensive distribution (also called mass distribution) is where a company supplies their.
Selective distribution is a type of distribution strategy that lies and operates between intensive and exclusive distribution selective distribution involves using more than one, but lesser than all the intermediaries and distributors who carry the company’s products on a basis of a company specific set of rules. Definition: intensive distribution intensive distribution is a market strategy for generic products where a product is made available to customer from all the possible sources by utilizing different distribution channels so that the customer encounters the product at every possible location for shopping like general store, health store, discount store, shopping malls etc. Intensive distribution and its application in business february 12, 2018 by hitesh bhasin tagged with: marketing management articles there are three main types of distribution in international market including intensive, selective and exclusive distribution.
In general, distribution intensity varies along a continuum with three general categories: intensive distribution, selective distribution, and exclusive distribution intensive distribution an intensive distribution strategy seeks to distribute a product through all available channels in an area. 51 decide which distribution intensity level—intensive, selective, or exclusive—is used for each of the following products, and explain why: piaget watches, land rover sport-utility vehicles, m&ms, special edition barbie dolls, crest toothpaste. Gmt intensity distribution of the pdf - exclusive distribution the level of intensity chosen will depend upon factor such as the types of distribution: intensive, selective and exclusive fri, 12 oct 2018 23:33:00 gmt types of distribution: intensive, selective and exclusive - request pdf on. Organizations/retailers have three options for distribution intensity: intensive distribution, selective distribution, or exclusive distribution then select an example of a product or service for each level of distribution intensity.
A marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug stores, gas stations, and the like soft drinks are generally made available through intensive distribution. 4 distribution intensity channel structure- level of difficulty of a manufacturer experiences in getting retailers to purchase its products is determined by: 1 the degree to which the channel is vertically integrated. Exclusive distribution involves limiting distribution to a single outlet the product is usually highly priced, and requires the intermediary to place much detail in its sell an example of would be the sale of vehicles through exclusive dealers. Keywords : distribution channel, intensive, selective, exclusive, strategy, manufacturer, consumer selective distribution is different in that some products are only available from some outlets, eg european journal of business and innovation research vol 1, no 3, pp28-44, september 2013.
This content was stolen from brainmasscom - view the original, and get the already-completed solution here organizations/retailers have three options for distribution intensity: intensive distribution, selective distribution, or exclusive distribution then select an example of a product or service for each level of distribution intensity. Indicate the intensity level—intensive, selective, or exclusive—best suited for the following 1 indicate the intensity level—intensive, selective, or exclusive—best suited for the following products, and explain why it is appropriate. Distribution refers to bringing the product to the market and giving it to the final consumeraccording to mossmam & norton “distribution is the operation which creates time,place & form utility through the movement of goods and persons from one place to another.